A written copy on the works of Japan hot copy master promotional writing operation

don’t just sell the steak, but also to sell the sizzling sound! This is a famous American salesman Wheeler quotes. It is hard for people to be interested in what they cannot imagine. It’s like reading articles. No matter how much emphasis on ex gratia, if you can not let the reader imagine right now, it is impossible for people to buy a cost-effective feeling.

asked you first, now free VS. membership dues now will be able to free the membership dues of $9000, which will keep your eyes.

?

to hit the price advantage, it is easy to imagine the "reason" to hit the cheap!

a walk in the bustling street department store on the ground floor, heard from the grains of dry goods and specialized shop came very imposing clerk cries, "very cheap, very cheap – yo yo.". Even if the clerk even called a few "cheap", I do not have the feeling of "want to buy". So, if the next

cries?

"it’s cheap-. No additives of dried fruits, originally a bag of 500 yuan, today in particular, 3 bags for only 1000 yuan! "

"3 bags of 1000 yuan, to hear such a specific pitch, should be to the sound source without thinking at the past

?

"it’s cheap-. No additives of dried fruits, originally a bag of 500 yuan, in particular to buy more than 3 bags of guests 30% discount! "

Although the content of

discount and have more or less, but usually people of this cries is not interested. Why? Because, even with "more than 30% discount", people can not give specific imagination. It is hard for people to be interested in what they cannot imagine. The same is true when reading articles. No matter how much emphasis on ex gratia, if you can not let the reader can imagine the specific moment, it is not able to make people buy a good feeling.

X draft beer draft beer half half price! / 1 cup, as long as 150 yuan

!

X is now free membership dues! Now you can avoid the other membership dues of $9000

!

X golden week price! / golden week price, 8000 yuan, 5500 yuan

!

such as the use of specific words (easy to make people with cheap, cost-effective Association of words), the reader’s desire to buy will be inspired.

In addition to the use of specific words and phrases,

also has a way of making use of "comparison" to make people think about it.

commissioned notary of the market, at least to spend 200 thousand yuan. If the Commission, not more than 100 thousand yuan. "

"in general, the cost of making a web site commissioned manufacturers, said the market is 50 ~ 1 million yuan. On the other hand, our blog build service, from the program to the database maintenance as long as 70 thousand yuan. "

even if there is no concept of the price of a single commodity, the above ratio >

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