Vertical from the vertical view of the decline in the vertical electricity supplier Mcglaughlin

focus on their products, sell goods can not be bought elsewhere, the tail to retain, in fact, the survival of the road is very simple, but in the electricity supplier in the field of expanding the hearts of the wild, the most impossible task. Almost all of the vertical electricity providers are trying to move from vertical to comprehensive. Mcglaughlin proud of "network + shop + phone order" mode, like three pulled in different directions, let it come to a standstill in the way electricity supplier.

focus on their products, sell goods can not be bought elsewhere, the tail to retain, in fact, the survival of the road is very simple, but in the electricity supplier in the field of expanding the hearts of the wild, the most impossible task.

 

he wore Chinese B2C first unit aura, listed on the NASDAQ in October 2010 of Mcglaughlin, the day before that may sell to the domestic electricity suppliers and backdoor listing. Although, in August 25th the official Mcglaughlin has claimed to sell rumors to the media, but its first unit aura has already dissipated, in addition to the first year to maintain profitability, consecutive years of losses let Mcglaughlin become a negative vertical electric business model, but more crucially, vertical electric business have already become the wrong route of Mcglaughlin nightmare.

vertical electricity supplier dream

almost all of the vertical electricity providers are trying to move from vertical to comprehensive.

10 years, Mcglaughlin, Dangdang listed, the vertical electricity supplier financing to the peak. According to statistics, when the electricity supplier financing more than 24, the amount of $600 million in 2011 electricity supplier financing from 95, a total of more than $4 billion 691 million, hit a new high. But the beginning of the second half of 2011, the electronic commerce investment environment of a sudden turn for the worse.

Mcglaughlin, the ups and downs of all this is undoubtedly the best footnote.

According to media reports, Mcglaughlin was rumored to have been directly related to the acquisition of

. Mcglaughlin is only listed in the year that in 2010 maintained a total annual revenue of $227 million 500 thousand, a net profit of $4 million 400 thousand in 1998, to 2011, Mcglaughlin into a loss. Mcglaughlin 2011 net operating income of $217 million 900 thousand, a net loss of $33 million 300 thousand, net operating income of $15 thousand and 180 in 2012, a net loss of $22 million 400 thousand.

August 14th, Mcglaughlin announced the two quarter ended June 30th unaudited financial results. Two quarter net operating income of $21 million 800 thousand, compared with the same period last year fell by 44.1%. The net loss of $6 million 200 thousand over the same period last year’s losses increased $1 million 300 thousand.

this trajectory coincided with the rise and fall of e-commerce, and the result of the key reasons for this result are two:

one is the initial layout defects lead to long attack, lack of focus.

Three channel

Mcglaughlin electricity supplier in the field of the most famous is the "network + shop + phone order" go hand in hand.

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