drinks in China has a large market, contains a huge business opportunities and profits, a lot of people fancy this market prospects, want to invest in a wine to join the brand store. Wine investment agent is different from the general project, the project is very special, so investors in the selection of wine to join the brand must pay attention to the following aspects.
recently a lot of friends told me to do wine investment agent, but also heard people say, wine investment agent is not good to do, so a little worried. In fact, as long as you do a good job of market research in advance, and make full preparations, and choose the right investment brand to make money is no problem. But whether you want that brand of wine investment agent first to raise a certain amount of money, after all, there is funding is a prerequisite for manufacturers to allow you to proxy products. In addition, if you are doing high-end wine, then you have to have a certain relationship in the local, you can open up a market for their products. But if you do the low end of the amount of wine, then there is a business manager for you to roll out the terminal is very necessary. There is one point to note, manufacturers will not give credit agents, are shipped after the first. But manufacturers will give you some support in advertising. Well, know that these will also be a general understanding of how to do a drink agent, and then the small series on the liquor market as an example to tell you how to do.
1, choose the right wine investment agent brand
drinks to join in the choice of brands, do not blindly superstition big brands, do not simply stand in the consumer’s point of view to consider the issue, so too limited, to stand in the merchant’s point of view. The way out of a brand is determined in many ways, even if the brand support is weak, but its good taste, good service, the same as in the market. For businessmen as long as they can make money is a good brand. In the choice of brand is not blindly follow the trend, according to their actual situation to choose, after all, is the best for their own.
2, the scientific planning of liquor brands
you have a liquor brand, it will have the right to operate in the region, but do not put anything in the liquor manufacturers who, more often, you have to rely on their own. If you just started, you should concentrate all energy to do a liquor brand, do not like; if you already have a certain strength, you can run a number of liquor brands. But you’d better not to operate a very similar style liquor brands, as far as possible to choose a different positioning of the liquor brands to operate, you have to be based on their characteristics of the liquor brand effective combination. You can even quickly respond to market changes.
3, with proprietary stores or model stores
proprietary stores is the image of the window, but also their own understanding of the market