A majority of US males aged 13 to 21 (52%) now spend more time following non-traditional sports than traditional sports, according to research by Whistle Sports.The millennial-focused broadcaster, which produces sports-related content for digital platforms, found in its study that 56% of Gen Z viewers believe that non-traditional sports are “more relevant to their generation than traditional sports”.The US report, which was carried out in partnership with millennial research firm Cassandra, said that 90% of Gen Z males think there are many definitions of sports today, with 76% believing that practiced skills are more important to sports than physical activity.“If brands want to connect with Gen Z, and see ROI on their marketing investments, it is crucial to understand how young audiences define and consume sports,” according to the research. “Most young men are frustrated that traditional sports are overloaded with marketing messages, and they watch highlights (55%) over full games (45%) to avoid ads.”“Advertising in sports besides football, basketball, baseball, hockey and soccer has yet to pass the tipping point where it overwhelms; more than two-thirds of young men (69%) still say brands are a welcome part of non-traditional sports.”Whistle Sports curates and distributes sports-related entertainment content, which that focuses on creativity, humour and skill, to platforms like YouTube, Facebook Watch, Snapchat and IGTV. Its YouTube channel has 1.2 million subscribers.Access the ‘Changing The Game: How Gen Z is Redefining Sports, Consumption and Sponsorship’ study by clicking here.
The Council said yesterday could not reverse its decision on only allowing three of the concerts to go ahead.Mr Aiken said he was working to try to get all five concerts staged.He told RTÉ’s radio programme “The Business” that Aiken Promotions were working “behind the scenes” with the authorities at Croke Park.Mr Aiken said a final decision would be made on Monday or Tuesday, but said he still had hope that all five would go ahead. Garth Brooks.Fans with tickets for the Garth Brooks’ concerts in Dublin at the end of this month will find out by Tuesday if they will get to see the superstar perform.Promoter Peter Aiken has said a decision on the number of concerts – if any – to be staged at Croke Park will be made on either Monday or Tuesday.The US country superstar has threatened not to perform after Dublin City Council refused to give permission for two of the five gigs to go ahead. BROOKS FANS FACE ANXIOUS WAIT was last modified: July 6th, 2014 by stephenstephen Tags: When the council refused permission for two of the dates, Brooks said on Thursday he would do “five shows or none at all”. ShareTweet brooksconcertscrokegarthtickets