2015 ain’t gone nowhere yet and some things are already falling apart. Actually, it’s really not so bad. It’s just another one of those teething moments of the Liberian entertainment industry. Recently, rumor circulated on Takun J’s 1.4.6 Block that one of LIB’s hottest rising artist and his manager split, and LIB Life had to get the juice.According to reports, Lil Beshop, the Hip-Co hit maker behind the famous track ‘Human Being’, and his manager Marie Collins, have split.“I no longer mange Lil Beshop, he didn’t fully understand my role as his manager and refused that I partake in the creative process of his song, ‘Let’s Party’, which I sponsored and provided the beat for,” Chic Collins posted on facebook.After seeing her post, we immediately contacted Lil Beshop to hear what he had to say on the matter.“The contract Marie and I signed didn’t include her being involved in such activities,” Beshop stated. “In Liberia, there is a certain type of music my fans are used to hearing, but Marie wanted me to do the ‘let’s party’ song in a way I knew my fans wouldn’t agree on. Though Marie has helped me tremendously in the recent part of my career, she has stopped contacting me and other things, which indicates she is no longer my manager,” he adds.Collins says she came up with the beat to ‘Let’s Party’ in hopes of promoting it in the UK where she lives. “The beat is a replica of a hit song here in the UK. I wanted Beshop to nail [it] so that I can promote it here,” she stated. “I messaged him a chorus I felt will make the track a hit, he agreed via text but wasn’t giving me updates on the song. I had enough and told him that I couldn’t manage him anymore.”According to Collins, she began managing the popular star after he approached her to manage him on the social site facebook“I have sent Beshop money on several occasions to record. I paid an online press kit monthly and boosted post on his facebook page. I also promoted his songs as well as doing my managerial duties,” she added.Meanwhile, Collins says Beshop hasn’t disputed her decision to split from his team and feels they both agree on the decision. But on the other hand, according to Lil Beshop, a contract was signed between the two parties that expire in five years.“Marie has been managing me for less than year. As for me, I never said I didn’t want her to be my manager but will agree on whatever she wants to do. Signed a contract sheet for three years, she wrote on my page and her page that she’s no longer managing me. She breached the contract.”These are some of the teething experiences of the Liberian entertainment industry, where the terms of reference for some artists and their managers appear not so clearly defined. And even with crystal clear terms, the conflict over the creative process, however, is always a sticky issue no matter who the artist is. The real conflict may be between the artist’s creative autonomy and his manager’s interpretation of what the audience expects, on the one hand; and the fact that artist and manager are not targeting the same audiences, on the other hand. Is this a conflict that a remix cannot fix?Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
Tebogo Ditshego, CEO of Ditshego Media and founder of the South African Reading Foundation, talking to students about success and the importance of readingAccording to a survey conducted by Stats SA in 2011, 7.1% of South Africa’s population could read and write, but this figure was based on the ability to read and write short sentences and fill in forms.This means that at the time of the survey, 2.643 million South African adults experienced difficulty reading, or could not read at all.Actress Nomzamo Mbatha talking to Wits students about the power of words (images: Bhekumuzi Mdakane)Understanding that reading and literacy can open doors to opportunity, Tebogo Ditshego, chief executive at Ditshego Media, started the South African Reading Foundation in early 2012 to address South Africa’s literacy problem.“We can become as great as we want to be, but it all starts with a book,” said Ditshego, speaking at the World Book Day Read a Book SA event at the University of the Witwatersrand on 23 April.Since 1997 World Book Day has celebrated authors, illustrators, and books, and more importantly, reading and its importance in education and literacy.Organised by the South African Reading Foundation through its Read a Book SA campaign, and in conjunction with Brand South Africa and Play Your Part, the event attracted local personalities to share their love of reading, and inspire a love of reading in others.Actors Nomzamo Mbatha and Masego “Maps” Maponyane; media personality, Pearl Modiadie; social entrepreneur and One Young World ambassador, Luvuyo Mandela; National Youth Development Agency executive chairperson, Yershen Pillay; and writer and entrepreneur, Kojo Baffoe all contributed their stories on how reading helped mould their intellects, and how important reading is to fulfilling South Africa’s potential.WHY READING IS IMPORTANT“Reading and literacy are critically important because they add value and credence to a knowledge economy,” says Brand South Africa’s director of strategic marketing, Wendy Tlou.Writer and entrepreneur Kojo Baffoe reads an extract from Paul Beatty’s novel “The White Boy Shuffle”“A reading nation is a nation that is informed; it is a nation that is curious; it is a nation that is opinionated; but it is also a nation that does, and moves away from just thinking but actually doing.“Through this event we aim to help more South Africans discover the joys of reading and further highlight the importance of reading”, she said, adding, “For me reading has been, and still is, the only journey I take when I want to transport myself to a different world.”At the event she concluded by urging students to “Welcome reading, use reading as a source of strength and a source of confidence, use written words to form and create your opinions because your opinion matters,” adding that “Our struggle is no longer one of political freedom; it’s a struggle for intellectual freedom.”To learn more about World Book Day and the Read a Book SA campaign, follow the South African Reading Foundation @ReadabookSA on twitter.
How IoT Will Transform Cold Chain Logistics For… 5 Industries Destined for Technological Disruption The Ultimate Checklist on Ways to Prevent IoT D… Tags:#China#Industrial IoT#Internet of Things#IoT This introduction is our first installment of an eight-part series about the importance of cross-cultural design which will examine several attempts by large, well-known American corporations to expand their reach by marketing in mainland China. As this series will show, many of these attempts have failed to achieve success even though China is the second largest economy in the world. The key question we hope to answer is why they failed, and to attempt to draw lessons to help future American companies to successfully sell there.Many American companies are increasingly interested in capturing the absurdly large and ever more technologically advanced market of China. But with the potential of the great financial rewards associated with successfully operating in China comes a large risk of failure. To quote GE’s CEO Jeff Immelt, “China is big, but it is hard.”See Also: China planning massive innovation for state-operated companiesThis series of articles examines some attempts by major American companies to enter the Chinese market. Major companies provide the most telling examples because they have the most written about them. Further, they are instructive because, generally speaking, an inability or failure to commit sufficient funding to the attempt is not part of the analysis. Therefore, one can more easily see that disappointment or outright failure in the Chinese market by American companies is the result of one or more factors from four general categories:A lack of understanding about Chinese society and its realities;Misunderstanding the needs/desires of the consumer, especially how the population typically uses technology;Creation of political turmoil – this is mostly applicable to large corporations, especially those with a social media aspect; andA lack of key partnerships (guanxi) with homegrown Chinese businesses.In this series, I will explore several large American companies that have experienced a range of outcomes in China, from failure to lackluster success, even though these same companies were and are thriving in America, and sometimes in other large international markets as well. In addition to discussing what each company did wrong, I will suggest what each one could have done or should do in the future to better capitalize on their respective market opportunities. I will also discuss a couple of companies which have learned enough to do things the right way and have enjoyed success as a result.See Also: Yinchuan is the smart city choice for ChinaThe author is Clayton “CJ” Jacobs, who is currently an Entrepreneur-in-Residence with, and the Head of Cross-Cultural Design at, ReadWrite. An area of focus for him is helping American companies understand and enter the Chinese market through taking a modern user-centric product design approach. You can contact him directly at clayton.michael.jacobs(at)gmail.com or find him on Twitter & LinkedIn. Related Posts Clayton Jacobs Electronic Design is Utilizing AI-Enabled Solu…
How To Change the Frame Rate of an After Effects TemplateOne of the things you might want to change in your purchased template is the frame rate. Many templates are created at 29.97 frames per second, which is fine for US customers, but if you’re in Europe you might want to adjust them to the PAL 25pfps. An easy way to do this all in one go is to download and install a free script from redefinery.com, called rd_compsetter. This is actually one of 50 free scripts you can grab in this bundle.To install a script, simply drag and drop the rd_compsetter.jsx file into and restart After Effects if it’s already open.Mac = Applications > Adobe After Effects CC 2015 > ScriptsWindows = Program Files\Adobe\Adobe After Effects CC 2015 \Support Files\ScriptsTo run the script, first select all of the folders in the project panel and then hit File > Script > rd_compsetterAdjust the frame rate to whatever you need it to be, and every composition in the project will be updated at once. If you have a template that also includes some video elements, and not just After Effects graphics animations, then you might want to use the interpret footage function as well. What You Can Learn Breaking Down an After Effects ProjectOne of the benefits of breaking down another motion graphic artist’s project file is that you can not only learn from what they have done, but the way in which they have done it.For example, they might have a shortcut to achieving an effect you’ve been taking the long way around with. You can also learn how to structure and organize your projects in a more professional manner, or at the very least you can learn to replicate specific techniques with ease.How to Reveal the Hidden MagicBefore we go any further you’ll want to make sure any investigation work you do – which might also involve messing things up by accident – is done in a duplicate of your project. So just make sure you save a copy of the original project file for safe keeping.One of the good things about RocketStock’s After Effects projects is that all the inner workings are normally hidden from view. So for simple use — update the logo, change the text, adjust the colours — it’s very straight forward. But for our purposes, we need to see what’s really happening under the hood.To do this you simply need to click on the ‘Shy Guy’ icon to reveal every layer that has been set to hidden by the creator. The image before shows the project as it is when you originally open it.As you can see, this reveals everything that’s going on to make this lower third function. Another useful keyboard shortcut to use is ‘U’ which reveals all of the animated parameters in a selected layer. Even more helpfully a quick double tap of ‘UU’ will reveal all animated layers in the composition. In the image below, you can see all the animated properties for the first layer. Understand the ConnectionsAnother useful thing to check out, in order to understand how all of the compositions are connected and working together, is to open up the ‘composition mini flow chart’ from the tool bar in the top of the timeline for a quick view, or click on the main flowchart panel via Window > Flowchart. Learning Point – Fonts Matter MostThe most obvious thing that you can learn from looking at someone else’s motion graphics work is that good design is a LOT about choosing a great font.In these lower third layouts in the lower thirds package Venue, you can see two fonts at work in the capitalized title and lower case subtitle; Monserrat and Myriad Pro. The take away here is that although there are two fonts at work, they actually look very similar, which helps to keep the design looking clean and the legibility high, making it easy to read.A good design principle is to have one font and vary the weighting (bold, italic, thin etc) to create visual contrast, rather than chucking in too many random fonts. Although sometimes you are simply lumbered with the clients terrible font and have to make do. If you’re after some free fonts for motion design, this previous PremiumBeat post is a good place to start.If you’re looking to learn more about what makes for good design – including font selection, layout, and much more, then I would highly recommend this series on lynda.com, which breaks down some simple design situations and unpacks the essential principles. Absolutely worth a watch.Ever reverse-engineered someone else’s After Effects work? Share your experience in the comments below! If you’re looking to improve your After Effects abilities, an easy way to learn is to break down an After Effects Template.Whether you are learning After Effects for the first time, or an experienced user trying to improve your skills, one way to learn from other professional motion graphics artists is to break down their work and see how they’re making the magic happen. Now, you can do this with a keen eye and a lot of experimentation as you try to mimic reference material — such as a cool trailer, title sequence or animation — but you still need to know what you’re doing in order to recreate their techniques.An easier way is to simply buy a copy of their work and open up their After Effects project file and see exactly how they did it. How can you do this? Through sites like RocketStock.com, where you can get free and paid After Effects templates like the one below.