blank is a technique often used in print media. For example, when the newspaper layout in the configuration, not filled the better, the appropriate leave some blank, not only beautify the layout, but also to ensure the quality of the user experience.
in web advertising configuration and layout, we can also learn from the blank skills of traditional media, to provide space for the readers to release the pressure. The following combined with a detailed description of the case.
this is a very common article page, we can choose two kinds of advertising configuration: