Emily and Ben Gawley and their three children used social media to research Gainsborough Greens at Pimpama on the Gold Coast.The couple and their three children were living in Melbourne when Ms Gawley put out a call through Facebook for recommendations of family-friendly communities on the Gold Coast — that is when Gainsborough Greens resident and mother of four, Michelle Drummond, stepped in and offered her advice and contact details. More from newsMould, age, not enough to stop 17 bidders fighting for this home5 hours agoBuyers ‘crazy’ not to take govt freebies, says 28-yr-old investor5 hours agoFast-forward three months, and the two families now live just one street away from each other.“I joined the Gainsborough Greens Community Group on Facebook to hear more about whether it was a family-friendly location and Michelle contacted me to let me know the ins and outs of the community,” Ms Gawley said. “I had never met her before but the response we received via Facebook was extremely helpful and informative. It can be quite difficult to grasp the feel of a community from a different state, so the advice was really invaluable to us. “Michelle’s insight and support made the move here so much easier and from there a friendship between our families formed.”Ms Gawley said since the move their two sons have ended up in the same class and become best friends and all of the two families children play together.Ms Drummond, husband Aaron, and their four children moved to Gainsborough Greens in June last year. Social media is becoming the platform of choice for land estate buyers to research communities before buying in.SOCIAL media is becoming the new driving force behind land estate sales as an increasing number of home buyers research the livability of communities before committing to a purchase.Mirvac Queensland residential general manager Warwick Bible said a growing number of purchasers at their Gainsborough Greens masterplanned community in Pimpama, were reporting the use of social media as a decision making tool.“It is no secret that buyers and prospective residents often do the research online at home, before visiting a new community,” Mr Bible said.“But we are finding what and how they are searching for this information is evolving.“They are no longer just looking for property analysis in terms of the fundamentals like property values and access to amenities, but the more intangible benefits, such as community atmosphere and whether an area is ‘family-friendly’.”Gainsborough Greens residents Ben and Emily Gawley reached out via an online community group to find out about life in the estate, before making the move from interstate. Aaron and Michelle Drummond and their four children befriended the Gawley family through the Gainsborough Greens Facebook page.“We have lived at Gainsborough Greens for almost a year and we love it. When I saw that Emily was interested in moving here, I knew I had to let her know how great it is, as I can imagine it would be quite a stressful experience moving interstate with a family in tow,” she said. “The minute I spoke to her, I knew she would love the community and how family-friendly it is. They are such a lovely family and now that our kids are at the same school, we catch up with them socially.” Gainsborough Greens community engagement manager, Suzanne Guastini, said it was heartwarming to hear that members of the community were so happy living in Gainsborough Greens that they were spreading the word online. “Something that sets Gainsborough Greens apart from other communities is our regular social activities that are designed to create an engaging and welcoming environment where everyone knows each other’s names.”Gainsborough Greens will eventually have more than 2200 homes, along with retail and recreational amenities.